Baby On Board Signs

Created in 1984 and proudly hanging in car windows ever since is our Baby on Board™ sign. It’s what Safety 1st is all about because when it comes to parenting, few feelings are as terrifying as the first time a parent puts a baby in the car for the ride home from the hospital. That's why we invented the now iconic, "Baby on Board" sign. It gave rise to millions of copycats and crazy spoofs. But more importantly, that little sign with the big message led us to where we are today: a company obsessed with the safety and well being of children in cars, homes, and everywhere in between.