Dorel Juvenile Family of Brands
The Safety1st Story
When it comes to parenting, few feelings are as terrifying as the first time a parent puts a baby in the car for the ride home from the hospital. That's why we invented the now iconic, "Baby on Board" sign. It gave rise to millions of copycats and crazy spoofs. But more importantly, that little sign with the big message led us to where we are today: a company obsessed with the safety and well-being of children in cars, homes, and everywhere in between.
Old Company - Young at Heart
70 years ago, COSCO started as the Columbus Specialty Company in Columbus, Indiana. It's where we got our name and it’s a place we're happy to call home. Many of our products are still made right down the street, and families have loved our high chairs, car seats, play yards, and other items for generations. Over the years, we’ve never lost sight of the importance of having fun with our families and making life a bit easier for everyone. We know you will enjoy the simple, smart, and fun life that COSCO helps you live.