About Us


Helping parents through all their firsts™

Over 30 years ago, our little yellow BABY ON BOARD® sign became a badge of pride for new parents. Soon after, we launched the first true collection of home safety products and established ourselves as the leader in child safety. This role has grown over the years as we continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe.

The Safety 1st Story

Our Community

Safety 1st Charitable Support

We are also happy to be continuing our support for existing organizations committed to helping children such as Cradles to Crayons, March of Dimes, and more with much needed donations of products and time.


At Safety 1st we’re always looking for opportunities to spread awareness about child safety. Some recent events we’ve been excited to be part of include: Mom 2.0, The Biggest Baby Shower, and Favoredby’s Red CARpet event.

Safe Kids Day: Safety 1st was a proud National Sponsor of Safe Kids Day 2016, hosted by Safe Kids Worldwide. Safe Kids Day attracted over 800 attendees including families and a star-studded assembly of celebrities to support the life-saving work being done by Safe Kids Worldwide and shine a spotlight on preventable injuries, the leading cause of death of children in the United States.

The Red CARpet Safety Event - Favored.by hosts a Red CARpet Safety Event to drive national awareness for car seat safety. The event provides fun and educational activities for celebrities, influencers and families exposing them to the best baby safety products and resources.

Big City Moms’ Biggest Baby Shower features over 100 top companies in the baby industry to educate educating expectant moms on the newest baby products and services. In 2015, Safety 1st attended the event with an interactive Social Media Vending Machine giving that gave guests an up close look at the Step and Go Travel System.