News

11/16/2007 12:00:00 AM

Dorel Juvenile Group Wins 2007 iParenting Media Award

FOXBORO, MASS. (November 14, 2007) - Dorel Juvenile Group USA (DJG USA), an operating subsidiary of Dorel Industries, Inc. (TSX: DII.B, DII.A) and a leading manufacturer and marketer of juvenile products, announced that its Safety 1st Warm Me Shower & Bath has been selected as an iParenting Outstanding Product for 2007. A broad range of products, from toys and games to safety items, were evaluated for iParenting by a team of reviewers - a licensed childcare facility or school, an expert, and a parent. Those assessments were then reviewed and approved by the iParenting Media Awards Executive Committee.

"It's a pleasure to again be honored with the iParenting Media Award," said Dave Taylor, President and CEO, DJG USA. "Having the Safety 1st Warm Me Shower & Bath distinguished as a winning product for its fun, easy, and importantly, safe features, provides consumers with the comfort and security they have come to rely on and expect from the Safety 1st brand."

iParenting Media is a media company that targets parents, parents-to-be and women through a combination of online, print, radio and podcasts. Providing a credible, objective standard of measurement, the iParenting Media Award Program is the only consumer awards program to achieve an ISO 9001:2000 certification. ISO 9001:2000 is an internationally recognized standard for quality assurance from the International Organization for Standardization (ISO), the world's largest developer of standardization regulations.

Other DJG USA products that have received the iParenting Media Award to date include the Safety 1st neat! Diaper Disposal System; the Safety 1st Intera Convertible Car Seat; and the Safety 1st Rockin' Jitter Buggy.

About Dorel
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Recreational/Leisure and Home Furnishings segments. Headquartered in Montreal and with significant operations in the United States and Europe, Dorel employs approximately 4,700 people in 15 countries. Annual sales are U.S. $1.8 billion and are made in over 60 countries worldwide. Dorel Juvenile Group USA markets the Quinny, Maxi-Cosi, Cosco and Safety 1st brands as well as Eddie Bauer and Disney Baby licensed products.

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