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Earth-Friendly April
Facebook Fans
Join our Safety 1st page and keep yourself up-to-date on everything from our latest product launches to events in your area and which celebrities have been recently sighted using our products. Signing up is simple. As a member of the Facebook community, all you have to do is click this link. You’ll be taken right through to our very own Safety 1stpage. (Note that Facebook may ask you to sign into your account first before taking you through.) Once you are on the Safety 1st page, be sure to click on the become a fan link in order to be kept in the loop on everything that’s new with Safety 1st!Top Safety 1st Nature Next™ Website Sneak Peek
Safety 1st focused on using three different eco-conscious materials in our Nature Next™ line: bamboo, bio-plastic, and recycled plastic. These materials each have different benefits that help us reduce our impact on the environment. Bamboo has been a popular material for thousands of years, but has recently surged in popularity due to both its beauty and environmentally-friendly attributes. While many people think of it as a wood because of its durable nature, bamboo is actually a grass. Because of this, a grove of bamboo that gets cut down will grow back in a few years, making it a great alternative to hardwoods that must be re-seeded after cutting and take many more years to grow to maturity. Bio-Plastics use a special formula for plastic production that replaces some of the fossil fuels used in regular plastic products with renewable plant starches. Using less fossil fuel is a good way to help shrink the carbon footprint caused by a product. Recycled plastic is similar to bio-plastic in that using it helps to reduce our reliance on fossil fuels. Reusing existing plastic also helps eliminate material from the waste stream. It is with this in mind that the Safety 1st team in our Columbus, Indiana facility moved to zero-landfill status. This means that the factory is able to reuse over 99% of its plastic manufacturing waste. Looking towards the future, the Safety 1st Nature Next team will be investigating other environmentally friendly materials for both our products and our packaging that can be used in the Nature Next™ line and across all of our brands. We hope to see this line grow from the seedling it is today into a vibrant part of our company. Now, as readers of the Safety 1st and Foremost™ newsletter, you get to take a special sneak peak at the new Nature Next™ website. We encourage you to take this opportunity to explore the site and let us know your thoughts!Eco-Conscious New Products!
The Safety 1st® Nature Next™ Bamboo Booster is made from durable bamboo, a renewable resource that grows quickly and is able to rapidly replenish itself. The booster includes an easy-to-remove tray with three different positions to best fit your child. In addition, the 3-point harness and safety restraint bar make it easy to secure your child during meal times. Click here for more information. Nature Next™ Bamboo Gate with Recycled Plastic Panels 
The Safety 1st® Nature Next™ Bamboo Gate is an eco-conscious way to restrict access between rooms. Made from durable bamboo, a renewable resource, the gate also features 100% recycled plastic panels. The gate can be used in doorways and openings anywhere from 28 to 42 inches wide where it provides a barrier that is 24 inches tall. Pressure mounting ensures that this gate is easy to install, and also allows you to easily move it between rooms. Click here for more information. Nature Next™ Bio-Plastic 3-in-1 Potty 
The Safety 1st® Nature Next™ Bio-Plastic 3-in-1 Potty is madefrom 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The potty features a removable bowl that makes cleanup easy. After your child masters the skills, the seat converts to a trainer which helps ease the transition to the family toilet. Use the step stool mode to give your little one a boost when washing hands or brushing teeth. Click here for more information. Nature Next™ Bio-Plastic Infant-to-Toddler Bathtub 
The Safety 1st® Nature Next™ Bio-Plastic Infant-to-Toddler Bathtub is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The tub features our SlideGuard™ contours to help keep your little one steady while bathing. There are also convenient holders built right into the tub for soap and accessories. When bath time is over, the shower hook makes storing and drying the tub easy. Click here for more information. Nature Next™ Bio-Plastic Booster Seat 
The Safety 1st® Nature Next™ Bio-Plastic Booster Seat is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The booster seat includes adjustable chair straps and non-slip rubber feet to help keep the seat steady. In addition, the 3-point harness makes it easy to secure your child during meal times. Click here for more information. Congratulations to Our Winners!Each winner will receive one of our fantastic Safety 1st® Fever Light™ 1-Second Ear Thermometers! Click here to check them out and buy one! Elizabeth Lind Brenda Espinosa Agatha Bresnan Jennifer Cooper Spotlight on Baby Calder
We’re even happier to report that Laura delivered a healthy baby girl! We recently caught up with Laura to find out about her life as a new mom. Brooke Calder was born two days before her due date weighing 6 pounds 2 ounces. We asked Laura if she was caught by surprised when the birth came slightly ahead of schedule. “It definitely was a surprise. Everyone had convinced me that I would be late since she was my first baby. She was born within two hours of being in the hospital!” Brooke’s full name is Brooklynn Grace Moir Calder. We asked Laura to give us some background on the name. “I loved the names Brooklynn (Brooke) and Grace. Moir is my maternal Grandmother's maiden name….having a lot of my family still living in Scotland; I wanted her to have some of that heritage in her name.” We asked Laura to tell us something that surprised her about having Brooke in her life. “I definitely underestimated how much I would change, and how the first two weeks of being at home would go. I was surprised by how quickly I slowed down to her pace…the littlest of things became big accomplishments for us. Taking a bath, reading a book, going for a walk or attempting tummy time, if we did any one of those things in a day, I considered it a pretty accomplished day.” Of course, we had to ask Laura for her favorite baby product now that Brooke had arrived. “My favorite product is the Safety 1st onBoard™ infant car seat. Being such a peanut when she was born, the seat fit her perfectly and now that she's growing bigger, she still looks just as comfy in it. She routinely falls asleep in it, often before we're even in the car! It’s not cumbersome to carry around, which is great since we're out doing something at least twice a day.” We thank Laura for taking the time to talk with us, and wish both her and Brooke a happy spring! TopIf you have any questions regarding Safety 1st products please contact Dorel Juvenile Group Consumer Relations at consumer@djgusa.com. Top |
April 2009
Spring is in full swing and the world around us is becoming greener with more new leaves budding every day. It is the perfect month for everyone to celebrate Earth Day! In honor of Earth Day, and our ongoing quest to look towards the future, Safety 1st is pleased to announce the launch of our Nature Next™ line of eco-conscious products. Also in this newsletter, we will let you know about a new and fun way to interact with the Safety 1st brand through our very own Facebook page. Our monthly collection of product recommendations focuses on our new Nature Next™ line of products that help you provide the best for both your child and the planet. We will give you a chance to win one of these new Nature Next items, and then round things off by turning the spotlight on Brooke, a new baby here in our Safety 1st family!
You want to do your part to make the planet a better place for your children, but you also care about giving them the best products. The Safety 1st® Nature Next™ line makes it easy by providing eco-conscious products that live up to our high standards of quality.
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